Ultimate Direction

Design Lead for 2023-2024 Ultimate Direction.

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Slumberjack

Design and Development Lead for 2021-2024 production.

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ALINEA

Struthio Camelus - Ostrich's can run up to 40+ mph, but what makes them so unique to understand further is their distinctive feet. All flying birds have four toes on each foot, while ostriches have two. Their ligaments are the main elements that guide an ostrich leg through the stride, allowing muscle power to be devoted almost exclusively to forward propulsion.

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Cavana

• Brand Strategy

• Market Research

• Product Naming

• Brand Messaging

• Industrial Design

• Packaging Design

My aim was simple - to bring a fresh approach to Men's footwear with contemporary and functional designs manufactured in their own factory. Styles range from leather dress shoes to a modern approach on the classic lace-up sneaker.

Cavana takes pride in knowing that unlike many other companies, they can control and oversee every step of their shoe making process. From having their own factory to handpicking the people they work with, Cavana believes that everything they do should be at reflection of who they are.

Atreyu

Click for website: Atreyu Running

Facebook: Atreyu Running Company

• Brand Strategy

• Market Research

• Industrial Design

My role was to design Atreyu’s first running shoe. I worked with the Founder to conceptualize, define and create a cost-conscious running shoe brand for serious athletes.

Originally called ‘MINT’ and then ‘Penny Royal,’ Atreyu Running is a no B.S. totally honest start-up in Austin, Texas. The first subscription based running shoe company providing athletes with constant connectivity with Atreyu every step of the way.

Original notes about the product vision

First round prototype : experimenting with colors materials and aesthetics.

Second round prototype : New upper material and structure.

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Entrepreneur disrupts athletic footwear industry - MINT chronicles ep 2

Episode 2: Meeting our Designer, Cody Blazek.

Cody sits down to discuss Michael’s vision for the brand. (Scrub to 1min 12sec)

Atreyu Running First Look & Interview w/ Founder Michael Krajicek

Founder Michael Krajicek, talks about Atreyu and approaching the shoe industry in a new way, featuring a subscription-based service at a low cost to runners.

Altra

Click for website: Altra Running

Zero Drop, Natural Running. (2 months)

Hired as an freelance designer, my job was to design the third edition to the cross training HIIT XT series.

Design Review 1

Brief, rough sketch concepts for review (lateral views) 4-5 directions, rough and preliminary level.

Design Review 2

3-4 focused sketch renderings (lateral view) from Review 1 feedback. Additional views orthographic views on initial level.

Design Review 3

Finalized render proposal of lateral direction, more focused direction of additional views.

54 Concepts highlighting features or distinguishable shapes.

Sketch Tape-up

Overlaying Altra silhouette (pink) over selected designs from the team.

Designs compared against the Reebok Nano and Nike Metcon

Altra HIIT XT3 : Concept A & B : Upper variations

Altra HIIT XT3 : Concept A : Colored

Altra HIIT XT3 : Concept B : Colored

Stage 1 and 2 of outsole development

Tredagain

• Brand Strategy

• Market Research

• Naming

• Brand Strategy

• Brand Identity

• Brand Messaging

• Digital Experience

• Advertising

• Product Development

• Engineering

• Art Direction

• Photography

• Video

• Creative Production

• Industrial Design

• Packaging Design

• Retail

TREDAGAIN Brand Video

Adidas /// Andrew Wiggins Alpha Boost 2 (3 weeks)

PORTLAND, OR – A group of 15 students from around the United States, hand selected by adidas, met today at the Pensole Academy. Pensole is the premier footwear design school in the US and has teamed with adidas for the Earn Your Stripes class. Adidas invited nine Footwear Design students, three 3D Design students, and three Color and Material Design students to participate in an intensive three week Adidas design master class. Adidas seldom opens its doors to outsiders so this look into the Adidas design process will be very unique.

Client: Adidas - Andrew Wiggins

Title: AIT Designer

Duration: 3 weeks

Challenge: Design a signature basketball shoe for Andrew Wiggins.

Design Challenge: Design the 2nd edition to the Andrew Wiggins signature line.

First edition designed by teammate, Allen Largin

Sarah Rabeda - Cody Blazek - Andrew Wiggins - Jacques Perrault - Jaime Rojas - Allen Largin

After talking with Andrew, family is everything to him. Both his parents were professional athletes and both his siblings play at collegiate level. Andrew is growing as a player and becoming a "Rising Alpha" for his family and team.

Andrew's strong athletic family bond totaling to 5, represented by this pentagonal DNA strand. For the Wiggins family, all are equally talented and non stand out above the other. This pattern became the knit structure of my compression sleeve.

This custom woven compression sleeve would be manufactured on a circle loom used within sock manufacturing, but we wanted to have compression as well as muscle stimulating and temperature regulation qualities.

Expanding from the wolf narrative, the unique terrain and atmosphere of the northern tundra became the base of my inspiration. The colors and styling evolved from the Aurora Borealis

* Red highlights where Poron XRD would be placed.

Our CMD (color material designer) Sarah Rabeda's color story board.

Simplistic/minimal tread exploration and 'Torsion Sprint Plate' design.

Being critiqued by Sports Performance U.S. Creative Director, Rob Lee as well as working on marketing strategies.

The tread pattern references Andrew's iconic logo while remaining minimal for increased traction.

Revival Cycles 002

Help us pick the winner of our second Stash giveaway! Watch the submissions and let us know who you think will turn this 2000 Ducati 900SS into the most excellent custom.

Revival Stash Giveaway No. 002

Revival Cycles 002 - Ducati 900ss

Revival Cycles 001

Help us pick the winner of our first Stash giveaway! Watch the submissions and let us know who you think will turn this 2001 BMW R1100R into the most excellent custom.